Yael & Tal is a playful jewellery brand founded only last year by Israeli jewellery graduates Yael Serfaty and Tal Salomon, who created a collection inspired by the way photography captures split-second moments, but that I adore for its sense of the everyday.
When I saw their work the phrase that came to mind was 'hoi polloi'. Not because I thought low of their designs but because they gave me a sense of the banalities of life - something rarely celebrated in jewellery. Whether it is a lone figure eating lunch on a park bench, a person sitting thinking about life or cosying up with their other half, I'm intrigued by the strangely voyeuristic feel of their jewellery.
It makes me want to take a closer look, or invent some kind of who, what, where and why story for
the little characters that feature. In fact, it's like you're wearing the Borrowers.
These are such great jewelry pieces! Looking at these I want to create stories for each piece as well! Such a creative and unique concept!
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