Saturday, 21 August 2010

Azendi's 20th store opening - Kings Road, London

This week I was invited along to the press launch of Azendi's 20th UK store, on London's Kings Road. Living in Battersea a few years ago, the Kings Road was my local haunt for shopping, working (I was an Office girl once upon a time!) going to the cinema, snapping up bargains in Zara and knitting paraphernalia in Peter Jones. It was a little bit of a nostalgia trip heading back west for the first time in a while, so I took along my old Battersea flatmate Sophia to peruse the gems and jewels in the new store...

Azendi have been selling a design-led range of silver and gold jewellery since the opening of their first store in 1989. Locations now include York, Bath, Edinburgh, Leeds and Manchester, with the Kings Road store their newest addition. The great thing is there's something for everyone, whether simple pearl studs for a bridesmaid, a gem-set cocktail ring or a necklace for mum...

 Top: Rose Gold Vermeil and Silver Lace Heart necklace and earrings
Middle: Silver and Vermeil bangles
Botton: Sophia trying on a long Pearl and Abalone rose necklace

I was impressed with thier price points, not to mention the delicious but lethal champagne and vodka cocktails which were served up, alongside cute cupcakes that had me in awe of thier yumminess. Back to the new store though! The lovely Vicky helped Soph and I try some goodies on; she was full of knowledge of gemstones and the designers they are currently hosting in store, who include Shaun Leane, Stephen Webster and Jayce Wong (the first and last were there on the night).

  Jayce Wong's Octahedron Ring, with Crystals and Rubies

It was Jayce Wong's collection in particular that I was drawn to, with her fun use of gemstones in silver settings, the ring (above) was made around two central crystals, chosen by Jayce because they glow bright  purple under UV light. We watched Jayce demonstrate it, and it was definitely unique. I love the ruby surround as well, making it feel all regal alongside my Zoe & Morgan skull ring! 

 Top: Sophia trying on Jayce's Rutilated Quartz and Sapphire Ring
Bottom: Loving the antique mirrors!

So overall a fabulous evening, and it's definitely put Azendi on my 'ones-to-watch' list.  Soph left with a lovely gold vermeil bangle, set with Onyx, Tiger's Eye and Smokey Quartz. Fabulous. And with the Azendi online shop just making waves, I'm sure I'll be writing more again soon!

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